Part of AccuFund's Small Formulas – Big Impact Series: Donor Participation Ratings
HOW ESTABLISHING DONOR HISTORICAL DATA CAN LEAD TO INCREASED GIVING.
Who are your frequent donors?
Who are your major donors this year?
Who is close to moving into these categories?
How much has any one donor given in their lifetime?
A total sum of giving helps create a better picture of your donor. It helps you gauge the strength of a donor’s relationship to your organization. But, how easily can you access that information?
By establishing predefined segments in your database, it makes life easier at